When CKNW announced in March it was firing Dan Russell ….. Canada’s longest-running and highly popular sports talk show when his contract ends in August … the station’s Program Director Tom Plasteras said the station would be heading “in a new direction”.
Guess he didn’t know he too would NOT be part of that NEW direction.
A memo to NW staff Wednesday said Plasteras had just been let go by Corus Radio.
“Tom is a good friend to many people in this building and across Corus,” wrote Brad Phillips, Corus’ General Manager. “We want to thank him for his contributions these past many years and wish him much success in the future.”
Now get out.
For 20 years, Plasteras had been a major part of the behind-the-scenes team that made NW such a success in the Vancouver AM radio market.
But in late March, a BC media watchdog site www.pugetsoundradio.com reported NW had slipped to THIRD place in the ratings. I wrote about that on this blog “CKNW Looking at Shakeup to Stop Sliding Ratings” .
“One recent posting there revealed that, according to People Meter ratings, the Top Dog is not only no longer Top in adult listeners (old news) BUT has now slipped to THIRD spot in the Vancouver ratings … BEHIND CHQM-FM the new TOP DOG, and CBU-AM , the next favorite Pooch … leaving NW in the Doghouse, licking its wounds,”I wrote.
“Among NW flaws others have pointed out was dropping Canucks games; the decision to part ways with popular evening sportscaster Dan Russell, while sticking stubbornly with Bill Good and Philip Till, criticised quite often as “boring” by readers of this blog and others.”
Well, Plasteras may not have been listening or swayed by all the negative comments on this blog by listeners and former listeners about NW’s current fare, but perhaps Corus was.
The Corus announcement said Ian Koeningsfest, NW’s News Director, will oversee “all aspects of CKNW programming on an interim basis until we can announce a permanent replacement.”
Fall is a popular time for media organizations to shake up their programming as a major push for improved ratings…. so stand by: the On Air /Off Air button may be pushed again at NW … soon.
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