I’m sure no expert on how to conduct radio listener surveys…but it sure looks like the brass at CKNW (who ARE supposedly experts) are looking at making some pretty huge changes.
A recent CKNW(Corus) Voice Panel poll of loyal listeners apparently not only asked who they liked best and why BUT who they DO NOT LIKE and why! Not the kind of survey any on-air employee wants to see conducted …unless they have a supreme sense of security. And most on air folks notoriously DO NOT have that quality.
You’re only as good as your ratings … and CKNW, as one media maven recently wrote on the media website www.Pugetsoundradio.com … “seems to be slip sliding away”.
PugetSoundRadio is where those of us in the business of radio, tv, newspapers etc. go to find out what’s REALLY going on behind the scenes in the media beyond the puffy press releases and promos of the stations themselves …. who’s in, who’s out …and WHY! And where we also keep track of old friends, colleagues, competitors and yes, bosses as they come and go too.
One recent posting there revealed that, according to People Meter ratings, the Top Dog is not only no longer Top in adult listeners (old news) BUT has now slipped to THIRD spot in the Vancouver ratings … BEHIND CHQM-FM the new TOP DOG, and CBU-AM , the next favorite Pooch … leaving NW in the Doghouse, licking its wounds.
Enough for media hounds to set upon the wounded woofer, with postings on PSR like this:
“It’s painful to watch as the Top dog has barely a bark left.”
“NW needs a serious shakeup, probably from top to bottom.”
“They slept through the 90s and have now spent almost a third of this decade in a self-induced coma.”
Among NW flaws others have pointed out was dropping Canucks games; the decision to part ways with popular evening sportscaster Dan Russell, while sticking stubbornly with Bill Good and Philip Till, criticised quite often as “boring” by readers of this blog and others.
In fact, another media colleague on PSR wrote he wished there was some way NW could send out E-Mail Alerts, specifically pointing out when Michael Smyth would be subbing for Good.
When people are writing and commenting like that …and ratings are falling … can changes be far away?
No, according to blogger/broadcaster Alex Tsakumis who wrote a couple of days ago that major changes are coming soon to NW.
“There will be major changes in the newsroom and they will finally ask, and receive, producers who don’t sound or act as if they’re teenagers coming down from a rave,” Alex snapped at the once-top-dog.
If changes ARE coming: NW is missing a good story: tell us WHAT your Voice Panel said! Id bet it would make really interesting reading …and even draw lots of listeners if you promote that segment in advance and broadcast the findings!
Otherwise, it will be the unkindest cut of all …. if NW announces major changes AFTER the blogsphere and a media website have covered the story …. before they do.
NW will end up in third spot again … even in covering itself.