Kudos to Jim Beatty of CTV News. For the first time in a long time, I really enjoyed a “series” broadcast on a local 6 p.m. televison newscast.
Beatty’s Pipe Dreams, a three-part look this week at the proposed Enbridge Northern Gateway pipeline between Edmonton and Kitimat, was clear, interesting and featured some great pictures. It was a very well done analysis of the massive project’s size … a twin pipeline 1,172 km long through some pristine wilderness and its potential impact on the environment as well as its job-creating and energy bolstering potential.
In my view it was much fairer than what I felt was a slanted anti-Enbridge series done by the CBC a couple of months ago.
It sure was a welcome relief from the usual mayhem-orientated “news” or travelogue puff pieces we so often see on our evening news these days. Hopefully there will be many more such series on all local newscasts this coming Fall and Winter seasons.
And speaking of the local station newscasts … I have some new ratings figures my blog readers may find of interest.
Global still rules the roost … in a huge way.
In the first two weeks of September, Global’s 6 p.m. Newshour averaged close to 300,000 viewers each night; CTV at six, I’m told, averaged 69,000; and, CBC at 6 p.m. only 23,000… a distant third and apparently no boost at all from last Fall. (Although interstingly, CBC at 5 p.m is up 5,000 viewers to 18,000. Hmm.)
Another set of figures I’ve been shown, for Tuesday, Sept. 14, in SHARE terms used in the industry are as follows:
( The difference between rating and share is that a rating reflects the percentage of the total population of televisions tuned to a particular program while share reflects the percentage of televisions actually in use.)
At 5 p.m. … Global pulls in a 2.1 SHARE ; CTV a 1.0; and CBC .o2
At 6 p.m. Global a still whopping 5.8 SHARE; CTV 1.9; and CBC .o2
Quite clearly, despite all those anchor-focussed newspaper ads we’ve been seeing lately, it’s hard to break viewing habits.
I must say I personally don’t watch the 6 o’clock news consistently anymore … unless there’s some hot political topic or world happening I’m interested in. I just don’t find much of what passes for news now relevant to my life.
But that CTV series actually had me tuning in … eager to see the next episode.
Let’s hope there will be more like that on all the B.C. news stations … dealing with PROVINCE-WIDE ISSUES … not just health handouts, travelogues or very localized community issues, irrelevant to most viewers.
If you do it … we WILL watch.