The old Mike is back … or at least soon will be. McCardell is smiling again … and, if you’re a fan, you soon will be too.
The veteran story-teller, author, BC television icon … and colleague …. will soon be back on air … this time at CTV.
McCardell’s contract was not renewed by Global this summer, where he had been plying his stories for more than 30 years. And while some tried to make it sound like he had been retired … McCardell was adamant: he was fired! And he openly admitted he wanted to keep working. You can read that story by clicking here.
And apparently CTV believes McCardell still has many stories to tell … and people want to hear them.
After Global sent him packing, McCardell took a breather, holidayed in Montreal and New York and then returned to Vancouver, where at a recent gathering with some former BCTV/Global colleagues, he was upbeat again. He wouldn’t say much about his “future” plans … but certainly seemed a lot happier than just a few weeks earlier.
We’ll soon find out how much … beginning on CTV News at 6 around Labour Day. (How fitting!)
And CTV will no doubt be watching their Fall ratings closely to see if the veteran BCTV/Global icon brings new viewers to the former arch rival.
Meanwhile, how’s this for a lead in: earlier this week, CTV News at 6 captured 2.9 Ratings Points in the key 29-54 age bracket, actually TOPPING Global’s 2.8 Ratings Points … not huge, but I’d bet they’re not smiling at my old alma mater! And I know many at Global are hoping this is NOT the “new direction” their latest management said they’ll be heading in this Fall?
So if McCardell IS a draw … any kind of draw … that could make quite an impact in the BC ratings war.
What seems clear is the days when the Newshour regularly drew 600,00-plus viewers nightly are LONG gone; 400,000 is now much more the norm … despite all the population growth over the past 10 years. CTV is still Number 2 overall … but has indeed slowly been closing the gap.
Maybe Mike will one day even be able to do a story on how CTV took over the Number 1 ratings spot … consistently … after his addition to their show.
Then he’d REALLY be smiling … as he gets the last laugh.