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Mike McCardell is Smiling Again!

August 16th, 2013 · 21 Comments

The old Mike is back … or at least soon will be.  McCardell is smiling again … and, if you’re a fan, you soon will be too.

The veteran story-teller, author,  BC television icon … and colleague …. will soon be back on air … this time at CTV.

McCardell’s contract was not renewed by Global this summer, where he had been plying his stories for more than 30 years. And while some tried to make it sound like he had been retired … McCardell was adamant: he was fired!  And he openly admitted he wanted to keep working.  You can read that story by clicking here.

And apparently CTV believes McCardell still has many stories to tell … and people want to hear them.

After Global sent him packing, McCardell took a breather, holidayed  in Montreal and New York and then returned to Vancouver, where at a recent gathering with some former BCTV/Global colleagues, he was upbeat again.  He wouldn’t say much about his “future” plans … but certainly seemed a lot happier than just a few weeks earlier.

We’ll soon find out how much … beginning on CTV News at 6 around Labour Day. (How fitting!)

And CTV will no doubt be watching their Fall ratings closely to see if the veteran BCTV/Global icon brings new viewers to the former arch rival.

Meanwhile,  how’s this for a lead in: earlier this week, CTV News at 6 captured  2.9 Ratings Points in the key 29-54 age bracket,  actually TOPPING Global’s 2.8 Ratings Points … not huge, but I’d bet they’re not smiling at my old alma mater! And I know many at Global are hoping this is NOT the “new direction” their latest management said they’ll be heading in this Fall?

So if McCardell IS a draw … any kind of draw … that could make quite an impact in the BC ratings war.

What seems clear is the days when the Newshour regularly drew 600,00-plus viewers nightly are LONG gone; 400,000 is now much more the norm … despite all the population growth over the past 10 years.  CTV is still Number 2 overall  … but has indeed slowly been closing the gap.

Maybe Mike will one day even be able to do a story on how CTV took over the Number 1 ratings spot … consistently … after his addition to their show.

Then he’d REALLY be smiling … as he gets the last laugh.

Harv Oberfeld

Tags: British Columbia · Media

21 responses so far ↓

  • 1 13 // Aug 16, 2013 at 9:30 am

    Change for the sake of change is never a good idea. Change to save money might be needed but its a sign of deeper problems. I think Global has deeper problems.
    Chris Gallis and his 15 second sound bites stating that people tune in for the story behind the story is almost laughable. Very few news outlets ever dig deep enough into a story these days to unearth any facts behind the headlines.
    For example the “rogue” dentist. Why arent reporters banging on his families doors. They found his car in a shipping container in a transload company in Richmond. Why isnt this company explaining to a Global reporter why they are aiding and abbeting a fugative?

    I hope that CTV gets a real boost from hiring Mike. Spending money to make money seems to be a lost art

  • 2 George Orr // Aug 16, 2013 at 10:20 am

    If this is what Mike wants, then good for him. But it seems that CTV is still not that interested in digging into stories. For example, today PowerEx gave California $750 million to settle that lawsuit. I will wager no TV news will take the time to determine WHO is responsible for this and hold that person to a brisk on-camera account… (sigh!)

    (Response: Well, they all read this …so let’s see what happens! h.o.)

  • 3 D. M. Johnston // Aug 16, 2013 at 10:24 am

    Watched CTV news (the TransLink transfer fiasco) the last few nights and certainly they had much better reporting than Global. Hiring Mike McCardell certainly seems a good move.

    I hope it works out for all.

  • 4 john // Aug 16, 2013 at 10:54 am

    There really isn’t much news on any of the channels. The few stories that they do cover are repeated for two or three days – all fluff, no substance. I do find CTV a bit better and have been watching for several days now. They need to change some of their regular news readers at six – the substitutes are better.

  • 5 Mike McCardell // Aug 16, 2013 at 12:01 pm

    Harvey,

    Thanks. And yes, I am smiling. Big time. The stories of ordinary folks will continue on CTV. Maybe they will be better.

    Mike

    (Response: WONDERFUL NEWS, MY FRIEND! Wish you well … and great ratings! :) h.o)

  • 6 marielle // Aug 16, 2013 at 2:47 pm

    Just started watching CTV news lately. I missed Mike and very glad he’s up and running again. If Global/CTV want to keep viewers they need to get back to some good old fashioned investigative reporting because people are losing interest in this fluff they call news. It’s the same report for 3 days.

    (Response: They sure do seem to be doing a lot of business “promo” stuff at Global lately and maybe it’s my imagination, but I also notice ever-increasing fund-raising promo type stories. All that used to be at the back end of the show …now it’s up front! Yech! Even though figures seem to show the Newshour viewership has dropped 200,000!!! h.o)

  • 7 Ess // Aug 16, 2013 at 4:16 pm

    Interesting that CTV’s ratings have been going up since punting their high priced anchors Bill Good and Pamela Martin.

    CKNW should pay attention and get younger, more tuned in hosts for their morning shows. What age group do they think want to listen to Till and Bill?

    (Response: Very interesting point. But as Tony Parsons at CBC proves … anchors don’t necessarily mean much for ratings: stories, pictures and content are the bigger draw. I keep hearing that something may happen at NW with Good and Till…but so far, nothing. Maybe Corus is indeed satisfied with their performances and/or ratings … or maybe they can’t anyone better willing to take the jobs …or maybe there are ironclad contracts to worry about? h.o)

  • 8 Joe Carr // Aug 16, 2013 at 5:58 pm

    All the news shows are fighting over a shrinking market. It doesn’t matter much what they do anymore, and they know it. Our local Victoria station CHEK shut down their noon news over the summer, because there were not enough advertisers to support it.

    (Response: I don’t buy the shrinking market excuse. In 1980, BC had 2.7 million people; in 2000 we had grown to 4 million; and by 2012 …up to 4.6 million. That’s NOT a shrinking market. What HAS been shrinking is the quality of the local news product. MANY other businesses have GROWN with the population?: people DO have money to spend but advertisers have shunned shows that have lost viewers. A terrific quality product ..not puff pieces and fund raising promos …could bring them back! h.o)

  • 9 Larry Bennett // Aug 16, 2013 at 7:02 pm

    CTV, Global and Corus,
    And CBC, all bring before us,
    Their nonsense and fluff,
    But we’ve all had enough,
    We don’t need another to bore us!

  • 10 Norm Farrell // Aug 16, 2013 at 7:08 pm

    Corus is happy with the program content and we should be too because Bill Good is a reliable messenger for la crème de la crème.

    He supported HST, which was good for BC consumers, particularly poor folks who are too often denied opportunities to make generous contribution to government coffers.

    Bill is sympathetic to private medical services and that’s good too. Ordinary folks clog the system, preventing speedy access desired by people able to use their own money for service.

    Bill is been a loyal supporter of the BC Liberals and their many achievements. They reduced taxes on high incomes and have moved toward funding government with user fees, tolls, licenses and MSP premiums that apply equally to rich and poor. The policy is fair. How can rich people stay rich if they are required to contribute money disproportionately to others? Civil rights of wealthy citizens were being sacrificed and Bill has had the courage to speak out.

  • 11 Crankypants // Aug 16, 2013 at 8:37 pm

    On tonight’s 6:00pm news CTV announced that Mike McCardell and Dave Geary are going to be doing a duo gig starting in September. With their combined experience I suspect that they will be a hit with many viewers.

  • 12 J & S Nylander // Aug 16, 2013 at 8:39 pm

    YAA!!! for Mike!
    Will we watch CTV rather than BCTV – old naming habits die hard :) ? Of course! Global is turned on out of habit – most articles we just turn the sound off on. Honestly, I can get the same synopsis (which is what it is) from CKNW’s site – if I can ever get their new site to load (same problem as with AM730). But I digress from congratulating Mike in his new position. Perhaps CTV now has a chance in the ratings, IF they can deliver something other than Global’s fare (perhaps they already are) – although we really respect Chris G. (sorry Tony – although you were tops in a previous time) – we will still tune in to see Mike once we know when he will be on.

  • 13 r // Aug 16, 2013 at 8:40 pm

    Hey mike how about piece on BC Hydro 750 million legal bill.
    Or giving away fresh water to foreign corporation (nestle)275million liters a year in Hope BC royalties free while fracking also and tar sands also use up much water while kids go to food banks.

    (Response: Somehow I suspect you have never seen his stories. h.o)

  • 14 Charlotte O'Connor // Aug 16, 2013 at 10:28 pm

    Congratulations, Mike! I know you will like Robson & Burrard…it has been a soft place to fall for many of us forced to walk the plank at Battleship Burnaby :)

    (Response: Charlotte! Wonderful to hear from you and to know all is well. I have never forgotten the terrible days at BCTV/WIC when 53 people were victimized in management’s slash for cash slaughter … and you know, while the brass cashed in handsomely, the station has NEVER fully recovered to the glorious local tv production.news leader it once was. h.o)

  • 15 Jay Jones // Aug 16, 2013 at 10:40 pm

    The quality of news product shrunk substantially because the quality of the population shrunk substantially.

    The very high quality 2.7 million of the 80′s created and hosted the greatest party Earth will ever know, developed a world-class image for BC, and created a world-leading economy for BC.

    The 4.7 million of today can’t even come together enough to properly take care of their young, elders and less fortunate.

    Quality is of course a very important factor to consider when talking markets.

  • 16 kootcoot // Aug 17, 2013 at 9:14 am

    Norm’s tongue in cheek comment above is a masterpiece indeed and even Larry’s doggerel is cute!

  • 17 Kranky // Aug 17, 2013 at 12:23 pm

    Happy to see George Orr’s comment. Friday in August, $750,000,000 dollars and more stories on bears knocking over garbage cans, li’l donuts at the PNE, friggin’ bike lanes…! Commenters, help me out on the major stories I’ve missed. The Powerex story requires research time, and today’s Jimmy Olsons and Lois Lanes don’t have the skills to ferret out the facts. Hey young’uns, pick up a copy of ” The smartest guys in the room”: it’s a start!
    Welcome back, Mike.

  • 18 e.a.f. // Aug 17, 2013 at 2:17 pm

    Having watched Global for yrs and yrs, etc. it is disappointing how their news coverage has gone down hill. Now, for the first 5 minutes of a news cast its, CTV. It just has a better product.

    Mike C. at CTV! Nice, his stories are funny, heart warming, the nice feel stuff. His stories are so good he doesn’t have to be good looking. (well you know what I mean) Many would say Gallis is better looking, but when it comes to news, its the news I’m listening to, not looking at the “anchor”.

    Now that the “news” is out abut the $750M maybe there will be a “real” investigation into the “whole” story. any money which comes out of Crown Corporation or the like, is the money belonging to the citizen/taxpayers of this province. That would hve been enough money for a new Children’s Hospital.

  • 19 r // Aug 17, 2013 at 3:42 pm

    I think CTV should hire you also Harv.Even for once or twice a week/month pieces.

    (Response: Thanks for the vote of confidence! But I am very happy …not working … just having fun. In fact, will be taking another “vacation” starting Monday. :) h.o.

  • 20 Gini // Aug 18, 2013 at 5:15 pm

    Have a great vacation, Harvey, even though I’m puzzled at your choice of vacation spots. Montreal and New York City would be my last picks, but then I’m just a country girl who prefers hiking in the mountains and camping by a lake. Vive le difference!

    Thanks for the limerick, Larry. Who knew you had a sense of humour? ;-)

    (Response: Those were McCardell’s vacation choices … not mine this time. h.o)

  • 21 Larry Bennett // Aug 21, 2013 at 12:18 am

    But in yesterday’s paper there was talk of a long ago suicide of a young local girl, who was lured in the soft porn syndicate that was known as Playboy, back in the early Seventies, and who over-dosed on drugs and for the reasoning, as reported by Michael McCardell ( long before the man in the street interviews for Global), that she became involved in all kinds of abusive beliefs, including “devil-worship”. This was a popular theme in these years, and included the proprietors of everything from Day-Cares to kindergartens. Wonder if he could refresh our memories on these intriguing times?