So there we were, watching the hockey game … a perfect excuse for pizza: and what could be better, we thought, than that Panago Frugalicious Special … a medium sized pizza, shown on tv brimming from edge to edge with pepperoni… hardly any space uncovered! Mmmm!
So we ordered … two, in fact … the $8 each bill still working out, with tax, delivery fee and tip, to well over $20. But after all, they looked terrific …. in the tv ad.
What we received, however, was something less than advertised. We had asked, just like in the ad, for the pepperoni to be placed on top, but there was no “brimming” here. What we got were two pizzas, averaging two to three rounds of pepperoni on each slice … with lots of space in between, clearly not as their pizza had appeared in their t.v. ad.
But that’s advertising today: too often “hyped”; quite often deceptive; and yes, some would even say, just lies. And our Panago ”experience” seems too often to be more the norm than the exception.
Has anyone ever been served a Subway sandwich that looks like the overstuffed sub in their advertising? When was the last time your Big Mac looked as high as the Big Mac in the ads.. the bun separated by a huge mass of meat, cheese and veggies … and special sauce, of course?
Which brings me to the political ads/claims I’ve seen lately.
The Liberals have been running a “Keep BC Strong” t.v. ad boasting of the strength of British Columbia over the past 8 years under their watch … “from being THE WEAKEST economy in Canada to one of the strongest.”
The WEAKEST IN CANADA??? Show me the figures … not just one or two specific temporary anomalies … but the real comprehensive annual statistics that say BC was THE WEAKEST IN CANADA overall before I’ll buy that!
And what about now .. didn’t the latest unemployment figures this week show BC had fully a third of the 60,000 job losses across the country in March? Hmmm!
Which brings me to the NDP.
The ink on my printout of the latest Stats Canada unemployment figures was still wet when the NDP sent out a Press release “Record Job Losses Prove Campbell’s Failed Leadership”.
“Almost 80,000 full-time jobs have been lost since the beginning of the year. We have the worst record of job losses in the country. Clearly Gordon Campbell’s economic plan has been a failure,” concluded NDP finance critic Bruce Ralston.
Ho hum! Seems to me I’ve read somewhere there has been kind of a slowdown in the U.S. and global economy. Housing construction down to almost nothing; resource demand plummeting world-wide, consumers hibernating when it comes to major purchases etc etc.
Is it really Gordon Campbell’s “economic plan” that has been responsible?
The truth, I suspect, is that BC’s economy is very much tied to world/U.S. economy/resource demands. Plain and simple. True, different governments can deal with these realities differently … but in my view, our economy is highly reactive to world/U.S. demand, regardless of which party is in power.
And there are also those BC Teachers’ t.v. ads that say children with special needs in our schools are “still neglected”. Really? Neglected? Or underfunded in terms of services or fully meeting needs? I suspect it’s the latter.
But no matter, right? It’s only advertising and press releases, where superlatives rule … everything is the BEST or the WORST ever. (I’m still waiting for this year’s New, Improved annual soap suds offerings!)
Of course, the reason they do it is advertising works. It creates a perfect impression, an ideal vision of YOUR product, along with, especially in political ads, a disdain or fear of the competition.
And in Canada these days, I don’t see any real concerted effort to ensure most everyday advertising is true.
So I expect we’ll keep seeing lots of it … some true, some lies, most of it exaggerated … all designed to convince us to BUY the product.
And we will … even though we know that most of us will end up feeling cheated, because what will ultimately be delivered won’t likely meet the hype promised in the ads.