I really hate to admit it …. but you can lower the quality of what you provide on TV, even lose viewers … and still make MILLIONS!
News reports have revealed the top five executives of Shaw Cable in 2013 pulled in $30 MILLION in “bonuses” … (can you believe that!) … for doing a great job on behalf of the media conglomerate.
Executive chairman Jim Shaw alone was rewarded with a $10 MILLION bonus and added $5.6 MILLION pension provisions on top of his $1.5 MILLION salary. Chief executive Bradley Shaw was paid a $2.5 MILLION salary plus a $6.3 MILLION bonus; and President Peter Bissonnette had to make do with a total $7 MILLION take-home.
Good job, boys!
But wait … didn’t Shaw LOSE another 120,000 video subscribers (viewers) in 2013, on top of the 70,000 they lost in 2012?
True, they picked up 28,000 more Internet subscribers and 52,000 phone customers … but there seems to be something terribly wrong to me when Shaw brass can wallow in so much extra ”bonus” wealth while so much of the once-glorious television news empire they acquired seems to be crumbling at their hands.
And that’s not just ME saying that … it’s YOU, the viewers …. in falling numbers of Shaw TV subscribers and in the key Newshour viewer ratings as well.
A friend at CTV tells me their local news numbers were UP 30 per cent last November compared to November, 2012 …a ratings jump to 2.1 share from 1.6. Global’s Newshour reportedly DROPPED 1.9 ratings points to 4.1 during the same period. (If Global has differing figures, I would be happy to see them.)
Good job at Shaw?
Global is still Number One overall … but the lead, which used to be as high as five or six to one is now down to around two or three to one. This is …or should be VERY scary … for Newshour management and Shaw execs.
Those numbers may not mean much to you, but they mean MILLIONS in gained or lost advertising revenues to TV stations.
That’s BIG NEWS … which, of course, no one is reporting.
If there’s ANY good news for Global, I hear it’s BC-1 is starting to catch on at last, and although they haven’t released viewer numbers, people ARE starting to tune it in when looking for news updates when they want them, which is what 24-hour loop broadcasting is all about.
But there’s another particular statistic from my CTV source I find particularly intriguing: CTV viewers at 6 p.m. to 7 p.m. are watching, on average, 12 minutes more …. while Global’s Newshour are watching, on average, 18 minutes less.
If that’s true, I can’t help but wonder whether Mike McCardell’s firing at Global and hiring at CTV is now taking a toll on the Newshour!
Should be a GREAT year for a huge ratings/viewership war between CTV and Global.
Another great story …. no one is doing.
But no matter… the brass are taking home MILLIONS!
Maybe they should use part of their bonuses to buy fiddles.
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