A week ago a Norwegian friend of mine asked if i had noticed the total medal count at the 2026 Winter Olympics?
“No,” I replied. “No one will remember any of it a few days after the Games end … except the hockey.”
That’s what hurts, will hurt for some time … and not be forgotten for decades … from coast to coast to coast, in Canada.
The Gold Medal hockey games … both the Men’s and Women’s … between Canada and the United States, during the Milan Olympics, were much more than just sports competitions: many, many Canadians REALLY wanted to beat the AMERICANS!
With enmity! With vengeance in mind! Even humiliate them if we could!
Not something I detected similarly from American sports fans, who, of course, wanted the US to win, but to whom the issues involved didn’t go much beyond normal national pride. Like at any Olympics, any World Cup, any World Series, any FIFA, or any Rider Cup.
For Canadians, this was different: much different.
It shows, in no uncertain terms, how far Canadians have now distanced ourselves from our southern neighbours … repulsed by not only Donald Trump’s insults, threats, lies, tariffs, thickening border controls directed against our country, but also widespread Canadian disgust and revulsion for Trump himself as a person.
Figures have shown for some time now that huge numbers of Canadians have avoided visiting/vacationing/wintering/shopping in the US.
USA Today reports in 2025 “4 million fewer visits from Canadian travelers, a 22% drop from the previous year.”
Air Transat and WestJet have announced cuts on routes to several U.S. cities, while Las Vegas visits by Canadians are reportedly down 20 to 50%, depending on the month.
“Canadian air travel to the U.S. drops for the 11th straight month,” read the headline earlier this month in the Financial Post. (Read the full article here: https://financialpost.com/transportation/airlines/canadian-air-travel-us-drops-11-straight-month.)
Most Canadian provinces have removed American booze from our shelves … costing the US industry hundreds of millions, while boosting Canadian and other foreign suppliers’ sales.
And now, there’s a new indicator of how serious Canadians have become in sending a message to Americans.
“Canadian consumers are quietly pulling U.S. products off their grocery lists, and the impact is measurable,” says Sylvain Charlebois, a Canadian professor and food researcher.
“Multiple industry sources relying on scanner data from major grocers suggest that volumes of U.S.-sourced products have declined by double digits since last March. That represents a material shift within specific categories, including packaged foods and produce where U.S. imports traditionally hold significant shelf space,” Charlebois reported in a column in the Asia Pacific Post. (Read the full article here: https://asianpacificpost.com/article/10531-us-consumer-boycott-exposes-local-problem.html.)
“For many households, the grocery store has become one of the few places where they feel they can register disapproval of the Trump administration’s posture toward Canada,” Charlebois noted.
Amen!
Beating the US hockey team(s) would have soothed the soul, but for long-term satisfaction, the power of the pocketbook can also feel good … and do more for Canada.
🇨🇦🇨🇦 Buy Canadian 🇨🇦🇨🇦
Harv Oberfeld
(Follow @harveyoberfeld on “X” for FREE First Alerts to new topics on this blog up for discussion.)